Co-Opetition

Co-Opetition

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Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40, 000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships. Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set. From the Trade Paperback edition.They go after a rivala#39;s customers with low prices when, instead, they should focus on giving their own customers the best deal. ... Among others, all the people loyal to United Airlines: United loyalists wona#39;t value AAdvantage miles as much as American loyalists do. That means United now has some room to firm up its own prices without losing traffic, and that gives American some more breathing room, ... American and United enjoy the same win-win pricing dynamic as GM and Ford do.


Title:Co-Opetition
Author: Adam M. Brandenburger, Barry J. Nalebuff
Publisher:Crown Business - 2011-07-13
ISBN-13:

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