Framework for Marketing Management

Framework for Marketing Management

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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.


Title:Framework for Marketing Management
Author: Philip Kotler, Kevin Lane Keller
Publisher:Pearson Higher Ed - 2011-11-21
ISBN-13:

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