Innovatives Marketing

Innovatives Marketing

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Die Autoren bieten dem Leser einen Aœberblick A¼ber die unterschiedlichen neuen Wege, die in den verschiedenen Teilbereichen des Marketing derzeit beschritten werden. Ausgewiesene Experten aus Wissenschaft und Praxis berichten A¼ber aktuelle Trends, Innovationen und VerAcnderungen im Marketing: Grundlegende Aspekte, Konsumentenverhalten, Marketingprozesse, Marketinginstrumente, Management, Institutionen.Jg., Nr. 1/2001, S. 4-7, www.cc-gatech.edu/fce/ctk/pubs/PeTe5-1.pdf, Zugriff: 15.04.2003 ERICSSON CONSULTING , Market Study UMTS a€“ Perspectives and Potentials, Network Operators and Service Providers, DA¼sseldorf 2000 GEER, R.; GROSS, R-, ... (Hrsg.), Strategisches E-Commerce Management, Wiesbaden 2001, S. 643-670 HIPPNER, H.; MERZENICH, M.; WILDE, KD, Web Mining im E- CRM, anbsp;...


Title:Innovatives Marketing
Author: Alexander Haas, Björn Sven Ivens
Publisher:Springer-Verlag - 2015-02-27
ISBN-13:

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